HOW CAN WE HELP?

Paid advertising refers to promotional efforts for which financial compensation is made. The most recognized and often used paid advertising is pay-per-click, or PPC. It is comparatively affordable, and importantly, as the term implies, payment is required only when an individual clicks on your advertisement.

Traditional advertising tactics make it very difficult, if not impossible, to ascertain ROI (Return-On-Investment). For example, when you buy a TV advertisement, it is almost impossible to ascertain the number of viewers or if any of them want your services.

Furthermore, while these strategies may generate calls, the only method to ascertain their effectiveness is by directly inquiring with customers about how they heard about your service, which is unlikely to be a primary concern for those seeking drug and alcohol addiction treatment services.

Consequently, several treatment centers allocate their marketing funds across various platforms without knowing which ones effectively attract consumers.

Internet marketing has altered this situation. Your pay-per-click (PPC) advertisements can be precisely targeted, and analyzing and enhancing the outcomes is easy.

Reach out to Rehab Marketing for more information regarding what treatment center PPC is. Our experts are eager to address all of your inquiries.

EXPLORING GOOGLE ADS AND BEYOND
FOR REHAB PPC SUCCESS

Maximize Reach with Google, Yahoo, Bing, and
Social Media Campaigns Google Ads

Google is the primary destination since it is the most superior and extensively used search engine globally.

While other options are adequate, there is a reason individuals often say “Google it” when referring to web searches. Using Google Ads is almost indispensable from the standpoint of paid advertising.

As previously mentioned, the first step to entering the market on Google and other search engines is obtaining certification from LegitScript. Subsequently, it is time to formulate your advertisements and go on the journey of assisting individuals. You are certainly familiar with Google Ads; they display when you search for terms relevant to your inquiry, and an auction process determines their visibility. Your advertisements are evaluated based on factors such as relevancy and utility to the searcher, collectively known as a ‘Quality Score.’ Engaging in paid search requires commitment and expertise, both of which we provide abundantly.

Other PPC Platforms

PPC for treatment centers on Google is an effective and valuable instrument in the realm of paid advertising, although it is not the only option available.

Initially, similar to PPC, PPI, or pay-per-impression advertising, existed. PPI is even much more grounded on brand recognition since payment is based on per 1,000 impressions rather than each click, i.e., how many times you pop up on a page. It is often more economical; however, it is more difficult to assess in terms of efficacy.

Bing and Yahoo/Oath Ads can be very successful and provide a reduced cost per click compared to Google Ads. Typically, one will invest less than half of the usual Google AdWords expenditure to get an equivalent volume of visitors from Bing and Yahoo ads.

Social media advertisements provide a significant paid advertising possibility, perhaps rivaling or exceeding the popularity of pay-per-click advertising. Advertising on social media is crucial due to the significant amount of time individuals spend online on these platforms. Most of the time, platforms such as Twitter, Facebook, and Instagram often remain open in another tab, even when engaged in other online activities. Advertising your treatment center here is unequivocally advantageous.

Rehab Marketing takes pride in having seasoned digital marketing specialists who are ready to take your treatment center to another level via PPC. We’ll get you started on a journey to PPC, from LegitScript certification and Google Ads to Social Media Marketing. Call us today for more information!

Unlike most agencies, we do not cater to every business. Our focus is on providing exceptional results that are tailored to your individual requirements. Based on our extensive experience in rehab, senior living, and healthcare, we create compelling web solutions that engage with your target audience. Collaborate with us to improve your online presence and make a significant impact in your industry. Our team is based in Houston, but we cater to centers throughout the United States. You can rely on us for Drug Rehab PPC services!