Overview
Our client is a high-end addiction treatment center located between Austin and Houston, TX. This luxury rehab facility offers residential inpatient services designed to support long-term recovery through a holistic approach that goes beyond addiction treatment.
Challenge
Launching during the height of the COVID-19 pandemic, the facility faced significant digital marketing challenges:
A brand-new domain with no existing online presence.
No SEO optimization or paid advertising in place.
Disjointed marketing efforts—two separate agencies handled SEO and Google Ads, leading to misalignment, wasted spending, and inconsistent lead generation.
Heavy reliance on Google Ads, resulting in unpredictable “boom or bust” lead flow.
Solution
Recognizing inefficiencies, the facility consolidated all digital marketing efforts under RehabMarketing.IO, including SEO and Google My BusineHeavy reliance on Google Ads, resulting in unpredictable “boom or bust” lead flow.ss management. Our approach included:
Data-Driven SEO Strategy – Leveraging conversion tracking and analytics from Google Ads to identify high-performing search terms, locations, and keywords.
Keyword Optimization – Focusing on organic keywords that yielded the best results from paid search data.
Google My Business Enhancement – Optimizing the local map listing to improve local search visibility.
Refined Google Ads Strategy – Continuously optimizing ad campaigns, leading to:
Higher conversion rates
%
increase
Lower cost per conversion
%
decrease
Reduced overall ad spend
%
decrease
Results
Increased Occupancy
Before integrating SEO, census rates averaged 75-80%. After our first year of full-service management, occupancy rates exceeded 95%, now nearing
Top Search Rankings
Achieved Top 3 rankings on Google for competitive long-tail keywords, including terms like “luxury rehab” + location.
Significant SEO Growth
Overall keyword rankings improved
between 30-700% in targeted regions.
between 30-700% in targeted regions.
Targeting the Right Audience
Our SEO strategy effectively positioned the facility in front of high-functioning professionals seeking premium addiction care.
Conclusion
By aligning SEO, Google Ads, and local search strategies under a single, cohesive plan, we transformed the facility’s online presence. Today, the center consistently operates at near-full capacity and is now expanding due to sustained marketing success.
Would you like me to add specific numbers for the performance metrics or any additional refinements?