When it comes to digital marketing, social media always come up. Of course, it will be mentioned, especially since we live in the information age where almost all rely on social media. And social media marketing is a part of everyone’s daily life.
If you run a rehab center, you might ponder whether people on social media want to see a rehab advertisement. It might be surprising, but yes, people are much more understanding now when it comes to addiction recovery.
Besides, every person knows someone who struggles with substance abuse disorder.
Additionally, people always share their life on almost every social media platform. Many are also sharing their addiction recovery success stories.
Who wouldn’t? It’s a major milestone in life.
Plus, when they share stories, they share the institution that helped them. It’s why maximizing social media is really a helpful tool to expand your rehab center.
But how real social media marketing helps rehab centers?
How Does Social Media Marketing Help Rehab Center?
At first, social media marketing for drug rehab centers could appear confounding. Yet it’s a good way to increase your clients and establish a solid online reputation. Also, there are many platforms you can utilize to promote your rehab center and treatment, such as the following:
Facebook has a massive user base. And it gives you a huge opportunity to introduce your rehab center to various demographic. Without spending a lot of money, you can reach a wider audience with your rehab’s brand. To maintain an active and healthy profile and to increase engagement, you should share three posts a week at the very least.
If you want to receive the most likes, shares, and comments on your posts, you need to ensure they are interesting and relatable. Examples are thematic days of the week that are routinely updated, clips of your facilities and personnel, videos of client testimonials, graphics with strong messages, photos that tug at the emotions, and the periodic seeding of relevant articles. Also, try memes. Facebook users are entertained by those.
Instagram, a similarly hugely popular network, also requires consistent posting. Ideally, two to three posts per week. Instagram is more image and video-heavy than Facebook, which makes it perfect for the addiction treatment industry. Compared to other platforms, Instagram has larger and frequently more engaged audiences, making it an excellent medium for content distribution.
There are more social media platforms that you can explore to promote your rehab center. If you want to know more, contact Rehab Marketing and we’d be more than happy to explain these to you and your team.
Let us help you expand your rehab’s brand. Get in touch with Rehab Marketing today.