The goal of every drug rehab center is to help people struggling with addiction. And to provide a sustainable and achievable recovery. To attain this goal, drug rehab centers exhaust all the addiction treatment marketing strategies to promote their center.
Although word-of-mouth is valuable in marketing rehab centers, it is not enough. We cannot deny the stigma that addiction has.
Most of the time, the stigma hinders word-of-mouth marketing. Also, to maintain your credibility, you must use ethical drug rehab marketing strategies.
And what is the best way to market your center? Making use of the modern-day communication medium- the Internet.
Addiction treatment marketing is a delicate and complicated subject. If you don’t know how to use all the right words, its effectiveness is on the line. In addiction treatment marketing, it is necessary to note that you are not selling. You are informing audiences about the benefits of rehab centers and their processes.
Here are nine successful ways you can use to promote your rehab center.
- Claim Your Google Business Profile
People who are in search of rehab centers are likely to look for centers that are near them. Local marketing plus google is your sure way to promote your center. To do this, start by claiming your Google Business Profile.
Look up your business in Google or Google Maps. If you haven’t done claim it yet, you will see the “Claim this business” link. Just click it, and claim your Google Business Profile. Update it with relevant information, like:
- full business name
- address
- contact information
- list of services you provide
- licensing information
- prices
- photos of your rehab center (don’t include photos of your patients)
- Branding is Everything
Branding is very important to every business. Considering the growing competition in rehab facilities, your branding is the most vital part of effectively promoting your rehab center. Branding isn’t just about your rehab center’s name, logo, etc. it’s your rehab center’s whole identity.
To stand in the crowd, establish your Unique Selling Proposition (USP), like if your facility is the best in town or the success rate of your facility. Also, you can start with the treatment philosophy of your rehab center, like your treatment processes always include nature, etc. Or if your rehab center is a gender-inclusive facility and the like.
- Effective SEO Strategy
There is a huge increase in competition in rehab facilities today. The challenge is to differentiate your rehab facility from others.
Everyone uses the Internet to find everything. The goal of the Search Engine Optimization (SEO) strategy is to earn brands traffic, leads, and the highest rank in search engines.
Experienced Rehab Marketing can help you enhance your website to increase your online visibility and draw in more website traffic. This traffic will surely make you stand out from your competitors.
These are just the three effective ways to promote your rehab center. If you are interested to learn more, Rehab Marketing is a digital marketing and media expert ready to help with your business needs.
Take your rehab center to the next level by getting in touch with our team of experts.