It is common knowledge that rehab centers are crucial for someone’s recovery, especially for addiction. But not everyone knows the real cost of running a rehab facility.
The expense of opening a rehab center alone is very high. And the amount of money that you need to keep it running is outrageous.
Although we know that most rehab centers’ goal is to provide help to people with substance abuse disorder, that goal is impossible to achieve without revenue.
However, rehab centers have been experiencing a slump that has manifested during the last five years with,
- downsizing
- bankruptcies
- selling off of assets
- staff firings
- lack of staff replacement
- lack of staff additions
- lower staff salaries
- changes in marketing techniques
- development of joint ventures with financially sound publicly traded companies
- mergers and acquisitions
Additionally, rehab centers started to build relationships with banking, investment, and other financial relationships that likely will evolve into unhealthy and unethical business partnerships.
Why Are Rehab Centers Experiencing the Downward Trend?
Rehab centers need revenue to continue running their treatments and facilities. One way to generate leads and increase revenue is thru rehab marketing.
However, most rehab centers ignore digital marketing because they treat it as an expense.
Honestly, their claims are possible, especially if you are spending lots of money on marketing that does not deliver good results. Search Engine Optimization for rehab is a key strategy to increase revenue. But several factors can affect the effectiveness of this approach, like:
- Poor marketing strategies and drug rehab SEO solutions
- Huge competition for the same patients
- Lack of knowledge of the web marketing and search engine optimization
- Changes in insurance payments for treatment
- Stricter restrictions and policies from legislation that prohibits some marketing strategies
- Lack of sufficient capital from an operational standpoint
- Rapid and unnecessary expansion
- Pricey services
To see results from digital marketing, rehab centers should avoid all the nonessential factors. To thrive in the drug rehab industry is truly a challenging and demanding journey.
Running a rehab center is indeed a very tricky job. You need to be an ethical entrepreneur.
If you want to save and keep your rehab center running, hire the best marketing team you can get. Or reach out to Rehab Marketing.
Let us help you climb to the top again – that’s a guarantee.