Today, there are numerous drug recovery facilities available in every state. Since treatments are now available to those who wish to recover, it is truly wonderful news. But for the industry, it means high competition.
In business, the higher the competition, the more difficult it is to rank. It is why marketing strategies are evolving every time to catch up to the rapid competition in every industry.
Fortunately, Rehab Marketing knows the secret to effectively boosting your drug rehab center, personal stories, and video testimonials from alumni.
Why Are Personal Stories and Testimonials Effective?
The decision to enter rehabilitation is a very personal choice. It is why connections from one recovering person to another are important. Most patients who enter rehab centers are influenced by the success stories of their friends or family.
Content with personal stories and testimonials, especially in the form of video, is very effective in increasing admissions. It is comparable to word-of-mouth marketing but in digital space.
How to Collect Testimonials from Former Patients?
Although some people want to be discreet about their recovery journey, some still want to help others by inspiring others.
It is common to stay connected to your former patients, especially if your rehab has aftercare programs. Testimonials from alumni that continuously thrive in recovery are compelling proof to invite more patients. You just need to collect their stories and testimonials. Inform them why you need it. And get their consent to share it as marketing material.
After getting all the needed data, the marketing team, like Rehab Marketing, will take it from there to produce compelling marketing material.
How Does the Marketing Team Use the Testimonials?
Marketing teams, like Rehab Marketing, use all the provided information to produce written and video content. We occasionally use video testimonials in our sponsored advertising campaigns, including those on Facebook and YouTube.
Additional information, such as written submissions, will be posted online and disseminated on all social media channels to encourage people to read about this person’s journey to recovery.
To improve the traffic to your website and the amount of phone calls your facility receives, we have developed focused techniques on social media and through organic link development.
The decision to seek addiction treatment can be influenced by digital marketing for addiction therapy in a variety of ways. If you want to maximize all your resources to boost your calls and admissions, Rehab Marketing can help you. We know exactly what you need.
Request a proposal today and let’s start to level up your rehab center.