Today’s society is undoubtedly in the information age or digital age, where a massive amount of information is readily available for everyone with a click. The web can provide answers to any questions you may have.
People typically think of Google when they mention the word search. It is not surprising because Google is the most widely used search engine worldwide.
In fact, Google processes 8.5 billion searches per day. It is the reason why marketers always mention the importance of Google Business Profile, previously known as Google My Business.
What is Google Business Profile?
Google Business Profile is a free Google business listing. It allows business owners to claim their business profiles, which enables them to provide information and photos about the company. The data includes location, services, and goods.
Additionally, it facilitates reviews from previous clients which can help in boosting businesses.
Google Business Profile is a significant tool to enhance your business’s digital visibility.
However, it is only available for businesses that have contact with customers, like restaurants, shops, and other brands with physical locations. Or companies that provide services by meeting with clients, like cleaning, moving services, etc.
Maximizing the use of this free business listing is one of the great ways to level up your business legitimacy and digital presence.
Information about your business may appear in Google Search, Google Maps, and Google Shopping once you set up your Google Business Profile.
How to Optimize Your Google Business Profile?
Your Google Business Profile provides essential details about your business straight to Google. It is the reason why companies put so much effort into optimizing their profiles.
So fill out everything you can because the ideal SEO approach is to provide as much relevant information as possible.
Use these pointers to effectively optimize your business profile.
- Be sure to use the actual name of your business. You cannot put additional keywords because it is against Google’s Terms of Service.
- Put a local phone number. Local phone number is a ranking factor, that your local business is legit. Provide the tracking number in the first slot if you use a call tracking number. But put your actual local number into the second field.
- Put correct operation hours.
- Write a clear description. Let people know who you are. Do not stuff this section with unnecessary words because it does not affect your ranking. Put a description that represents your brand.
- Use high-resolution photos. This includes exterior, interior, and product shots.
- Upload videos. Videos must be 30 seconds or shorter and smaller than 100 MB.
If you want to learn more about optimization strategies that can take your business to the next level, reach out to Rehab Marketing today.
We have a team of experts and all the necessary tools that can elevate your business. Book a meeting with one of our strategists now!