Over 40 million Americans suffer from addiction. Only 1 out of 10 receive treatment. These statistics are truly disheartening. These people need help to battle their substance abuse. While there are many rehab centers throughout America, and the percentage of people who seek help from rehab centers is almost 11% only.
We understand that there are many factors affecting their decision to get help. One of them is because they don’t know about your treatment facility.
A person suffering from substance abuse is probably ashamed of their situation. Also, most of them don’t proactively ask for help. They most likely look for help using the web. It’s the reason why digital marketing is very important to rehab centers.
While promoting your rehab center is essential, it doesn’t mean all owners know how to effectively use it for generating leads. Sometimes even after using marketing, their calls and inquiries are not increasing.
In this article, we listed five marketing mistakes most rehab centers do which affect their generation lead.
- The Website is Nonexistent
Most people nowadays rely on the web. For all the things that they need, they search the web. Based on HubSpot, 97% of the searches online are done to find nearby businesses. And most people look for official websites before calling. If your rehab center doesn’t have a website, you’re missing all your potential customers.
- Google Business Profile is Unclaimed
Google Business Profile is a free business listing from Google. One of the mistakes rehab centers do, is leaving their profile unclaimed. When you claim your Business Profile, it helps your rehab center connect with your target audience, post updates, list your products and services, accept online orders, and more.
- Rehab Marketing Lack of USP
The unique selling points of every business are what sets them apart from others. There are over 14,000 rehab centers across the US. Your unique selling points are part of your brand. It can also be your representation.
For example, are you a rehab center that only caters to a specific gender? Or do you offer aftercare treatments?
- Buying Untargeted and Unqualified Rehab Leads
Paid leads are also part of digital marketing. But compared to organic leads, paid leads are not as effective, costly, and time-wasting. And can cause damage to your reputation as a rehab center. It does not filter the audience it will reach, resulting in unqualified rehab leads.
- Not Providing Quality Content
Quality content is one of the factors that increase your revenue. If your rehab has a website, social media accounts, Business Profile, etc., but still fails to attract the targeted audience, check your website’s content. Note that you need content that will answer the queries of potential leads.
Now that you know more about the common mistakes rehab marketing makes, we recommend you try our digital marketing services.
We, at Rehab Marketing, know how essential digital marketing is for rehab centers. It’s why we always guarantee positive results.
Book a meeting today to get started.